Your ad platforms are lying to you. Not maliciously — structurally.

Meta says you made 47 sales yesterday. Google says 38. Shopify says 29. Your bank account agrees with Shopify. The gap between what ad platforms claim and what your store actually recorded is not a rounding error — it's a measurement infrastructure problem.

You can't fix this by learning more about ads. You can't fix it by hiring another agency. The plumbing between your platforms is broken, and you can't see it.

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Aerial view of a Dubai rooftop terrace at dusk with a laptop showing a reconciliation dashboard

What Mizan does

Mizan is a Shopify app that connects to your Meta and Google ad accounts, automatically audits the infrastructure between them, fixes what's broken, and shows you a single number you can trust: what your ads actually generated in revenue, verified against your Shopify orders.

Connect your accounts. We fix the plumbing. You see real numbers.

Your tracking, fixed.

Mizan audits your Meta Conversions API configuration, your Google Merchant Center product feed, your attribution settings, and your event deduplication. Where settings are wrong — and in 95% of Shopify stores, they are — we fix them automatically through the APIs.

Your numbers, reconciled.

The dashboard shows two columns: what Meta and Google claim they generated, and what Shopify actually recorded as orders and revenue. The gap between those columns is the truth about your ad performance.

Your next step, clear.

When the audit finds a problem, we explain what it means in plain language — what it's costing you, and exactly what to do about it. Run Advantage+ Shopping on Meta with defaults. Run Performance Max on Google with defaults. We'll explain why.

Who built this

Narain spent a decade inside Meta building the ads systems that GCC merchants are now struggling with — including the Advantage+ suite, Instagram Shopping × Shopify, and led Core Ads Growth globally. He's seen how the infrastructure is supposed to work, and what breaks when nobody sets it up correctly.

Mizan encodes that insider knowledge into a tool. The auto-configuration isn't generic — it's built on what Meta's own teams would recommend, because he helped build those recommendations.

Mizan doesn't manage your campaigns, generate your creative, or optimize your bids. It fixes the plumbing so everything downstream — including your agency — can actually perform.

Read the guides

Before you install anything, read. The knowledge is free. These guides explain — in plain language, with specific steps — what's happening inside your ad accounts and what to do about it.

Why your ad numbers don't match your bank account

The attribution problem, explained. Why Meta and Google claim different numbers, why both are wrong, and how Shopify's data is the closest thing to truth.
What is Advantage+ Shopping and why defaults work

Meta built a campaign type that outperforms manual setups for most Shopify merchants. Your agency probably overrides its defaults to justify their fees. Here's why you should stop them.
What is Performance Max and why defaults work

Google's AI-driven campaign type across Search, Shopping, YouTube, and Display. It works — but only if your product feed is clean and you protect your branded search.
How to evaluate your agency

The GCC freelancer market has zero barrier to entry. Most agencies can't configure the tracking that makes ads work. Here's what to ask, what red flags look like, and what "good" actually means.
Your Shopify tracking is probably broken

Shopify's default Conversions API installation is limited. It doesn't send offline conversions, doesn't pass browser-side IDs, and restricts your attribution window. Here's what's missing and what to do about it.